Enter the Stratoverse: Fender is now part of the Metaverse

Enter the Stratoverse: Fender is now part of the Metaverse

Fender has announced its first bold step into the Metaverse at Cannes Lions International Festival of Creativity 2022.

The partnership with Meta sees the guitar giant embracing the potentials of virtual and augmented reality technology with the Stratoverse – a Strat ‘guitar-shaped island surrounded by clouds, floating high up in the stratosphere’. Sounds like an ideal virtual holiday destination to us!

Visitors can explore the headstock, neck, and body of the guitar island before they reach the Riff Maker scavenger hunt. This allows players of all levels to create music in the Fender Stratoverse.

Fender

(Image credit: Fender)

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